LIFE & LEGACY Moves Into Its Second Year with High Hopes

Tue, 04/24/2018 - 9:45am

Posted in: Tidewater Jewish Foundation

Nearly thirty professionals and volunteers gathered last week to learn about Best Practices in implementing LIFE & LEGACY. Arlene Schiff, National Director of LIFE & LEGACY, led a workshop that focused on several aspects of legacy giving, including having the conversation, marketing the program and stewarding donors. She introduced the concept of the integrated ask, where organizations that are looking for an annual or capital campaign gift can also bring up the legacy gift with potential donors. She related, “Sometimes a donor might not be able to give a current gift, but has the capacity to make a very meaningful and significant legacy gift. The donor generally feels very good to be able to do something for an organization he or she cares about.” Schiff added that planting the seed about legacy giving in the conversation about an annual gift allows the donor to consider the many options in leaving a legacy. This is especially true of younger donors who are really stretched in terms of financial obligations, but are consistently added to their IRA who could begin to “consider leaving a small portion of their IRA to an organization that they care deeply about.”

The Tidewater community is in its second year of the national program, in partnership with the Harold Grinspoon Foundation. Nationally, in just over 5 years, the program has secured $672 million for the future of the Jewish community. The Tidewater has approximately $9 million in legacy gifts. If you are interested in creating your legacy with a gift to one or more Jewish agencies or synagogues, contact Barb Gelb, TJF Director of Philanthropy at bgelb@ujft.org.

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